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Global Marketing Communications Leader

Wayne Introduces the Wayne Helix™ Global Family of Fuel Dispensers

Fuel Dispenser Line Emphasizes Design, Security and Advanced Technology.

Austin, Texas - June 20, 2012 — Wayne, a global innovator of fuel dispensers and technologies, today announced the arrival of the Wayne Helix™ fuel dispenser line, emphasizing intelligent design, transaction security and advanced technology. Wayne developed Helix as the result of extensive research working closely with customers, retailers and users from around the world.

The Helix dispenser line by Wayne is a global platform on which all future Wayne dispenser models will be based. Three Helix fuel-dispenser models, designed to fulfill a wide variety of forecourt needs, are available at launch: the Helix 2000™, the Helix 4000™ and the Helix 5000™. Wayne will introduce the C-style Helix model, Helix 6000™, in 2013.

Wayne and IDEO, the renowned global design and innovation consultancy, worked together to conduct global market research and created Helix with insights from our customers, motorists and service companies.

"The Helix fuel dispenser line represents the best of everything Wayne has to offer. From the excellence of our global engineering teams to our collaboration with IDEO, this is a unique family of dispensers designed and engineered based on feedback from retailers and their customers all over the world,” said Neil Thomas, Wayne global president. “The Helix dispenser is the fuel dispenser redesigned and reconceived—from the inside out and from the bottom up.”

The new dispenser line’s universal components, industry-leading metering and durable, high-quality materials deliver an appealing fueling experience, using advanced fuel-dispensing technology in a practical, appealing package.

"The Helix dispenser line represents a big step in the progression of forecourt fueling because this is a product that addresses the needs of all users of the product over its lifetime,” said Paul de la Port, Wayne vice president, products. “Our research, conducted on four continents, told us that we would miss opportunities by designing for only one stakeholder in one region of the world. Helix achieves a sleek iconic design that improves the experience for all users, and our retail customers can expect consistency and simplicity to own and maintain the product—in a world of ever-changing forecourt infrastructure needs and a myriad of choices of fuel-dispenser technology and device configurations.”

Key features of the Wayne Helix fuel dispenser include:

  • Iconic look and universal design—Elements will set the stage for worldwide recognition and a consistent, reliable fueling experience.
  • Enhanced displays—High-contrast, ergonomically designed displays—including angled price displays above push-to-start buttons—are clearly labeled and easy for users to see, both day and night.
  • Strong retail branding—Expanded branding and signage areas are visible to motorists from multiple angles.
  • Secure dispenser components—Modular compartments lock independently. Robust U-frame inhibits unauthorized access to electronic head.

Wayne will be unveiling Helix fuel dispensers at Expo Postos & Conveniência in Rio de Janeiro, Automechanika in Frankfurt and the NACS Show in Las Vegas in August, September and October respectively. Orders will be accepted starting in early October.

About Wayne Fueling Systems

Wayne Fueling Systems is one of the world’s largest suppliers of fuel dispensers, payment terminals, forecourt control devices, point-of-sale and other measurement and control solutions to the retail and commercial fueling industry. Wayne has been at the forefront of innovation since it was founded in 1891 and is responsible for many of the breakthrough technologies that have transformed fuel retailing. Through a global network of distributors and service partners, Wayne products are sold and supported in over 140 countries around the world. Headquartered in Austin, Texas, Wayne also has major design and assembly operations in Sweden, Brazil and China.