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Global Marketing Communications Leader

Wayne Adds New Distributor to Support Rapid Expansion in Australia

  • Appoints Petrol Services Australia to Deliver High-Quality Fuel Dispensers and Technologies.

Austin, Texas USA – March 10, 2014 - Wayne, A GE Business, and a global innovator of fuel dispensers and technologies, today announced that Australian fuel operators have a new option when purchasing forecourt solutions. By appointing petroleum storage and dispenser service provider Petrol Services Australia (PSA) as a Wayne distributor, Wayne has established a strong local presence and distributor network through which it will be able to offer a full forecourt solution in 2014 throughout Australia.

A trusted Wayne service provider for nearly a decade, PSA will continue to provide Wayne customers with fuel dispenser installation, maintenance, and support. As a Wayne distributor, PSA will also supply new Wayne fuel dispensers, adding the last component of a complete, end-to-end dispenser supply package.

“As a Wayne distributor, PSA will allow us to offer a total forecourt solution from purchase and installation to maintenance and support,” said Shaun Napier, sales manager, Wayne. “The agreement, along with PSA’s strong brand recognition, greatly improves our distribution network and presence and availability to both independent fuel operators and global oil & gas companies in Australia. We are excited about reaching new audiences to become the dispenser supplier of choice for Australia.”

Fuel dispensers are only the beginning for Wayne in Australia, Napier believes. Over the course of 2014, Wayne also intends to deliver high-quality forecourt control, payment, and automation technology to Australian fuel operators through its relationship with PSA.

With its 30 year history in Australia, PSA has built a reputation as an industry leader in petroleum and LPG (liquefied petroleum gas) fuel dispenser installation and maintenance. Its services also include industry calibrations and certifications, compliances with high-level regulations and reporting, and retail storage and dispensing systems.

“As a Wayne distributor we’re able provide the full forecourt solutions Australian fuel operators need today,” said Peter Rowe, CEO, PSA. “Having enjoyed a fruitful relationship with Wayne for the last eight years, we are very familiar with the reliability and high-quality of their equipment and technology, and are very pleased to work with Wayne in this new capacity.”

About Wayne Fueling Systems

Wayne Fueling Systems is one of the world’s largest suppliers of fuel dispensers, payment terminals, forecourt control devices, point-of-sale and other measurement and control solutions to the retail and commercial fueling industry. Wayne has been at the forefront of innovation since it was founded in 1891 and is responsible for many of the breakthrough technologies that have transformed fuel retailing. Through a global network of distributors and service partners, Wayne products are sold and supported in over 140 countries around the world. Headquartered in Austin, Texas, Wayne also has major design and assembly operations in Sweden, Brazil and China.